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Emma New York

EMMA New York Enhances Natural Beauty

Designed by makeup artists  to capture and enhance timeless beauty with top quality natural ingredients.  Made in New York where the women are known the world over for their sense of style:  sophisticated, polished, professional.  

This new brand is making a statement in beauty with natural ingredients, beautiful packaging and a world wide collaboration of make up artists designing products that deliver on claims and are quick and easy to apply.

Cruelty-Free Paraben-Free Soy-Free

Emma Prep


It all begins with a smooth, clean surface to create your perfection.

EMMA Pure Micellar Cleansing Water

Luxurious yet gentle skin purifier and toner. Use it as a one-step, soap-free cleanser to remove makeup and impurities or as a pre-makeup skin prep to safely tighten pores and refresh skin without drying or irritating skin. Your skin is left feeling fresh, toned and hydrated. 

Saturate a cotton makeup pad with EMMA Pure Micellar Cleansing Water and smooth over entire face to thoroughly remove makeup and impurities from skin. No need to rinse. 

Packed full of antioxidant-rich ingredients to leave skin feeling fresh, nourished and protected. Refreshing cucumber and skin-calming chamomile reduces inflammation and redness, while castor seed extract boosts circulation and helps remove toxins from the skin. 
The addition of orange flower extract, a natural, gentle astringent, helps eliminate bacteria on the skin to ensure the complexion is left thoroughly yet gently cleansed. 

Suggested Retail, $30
EMMA Pure Micellar Cleansing Water

EMMA Pore Refiner

Creates a perfectly smooth canvas for a flawless, professional-looking makeup application. Makeup glides on effortlessly and stays flawless longer while the complexion is given a beautiful matte, soft-focus appearance.

Use after moisturizer and before foundation or BB Cream. Blend into skin with fingertips in light downward and outwards strokes. 

Suggested Retail, $30

EMMA Pore Refiner

EMMA Concealer

Corrects discoloration and reduces the appearance of dark circles and blemishes. The moisturizing inner core is fortified with natural Vitamins A, C and E to nourish and smooth skin and the beveled tip allows for precise application. 

Choose an EMMA Concealer shade one shade lighter than your EMMA Sheer Light Foundation then pat a small amount under the eyes and inner eye corners to neutralize any discoloration and brighten skin. Gently pat EMMA Concealer over imperfections to conceal blemishes and dark spots. 

Fortified with powerful natural antioxidants, Vitamins A, C and E, nourishes, heals and protects delicate skin. Made with the highest quality ingredients to nourish your skin so that it looks more beautiful now and is healthier long-term.

Suggested Retail, $19

EMMA Mineral Veil

Wards off shine safely and effectively throughout the day as well as reduce the appearance of pores, fine lines and wrinkles. The result is flawless, glowing skin.

The finishing step to your makeup routine. Sweep EMMA Mineral Veil Powder over the entire face in a light sweeping motion after foundation or BB Cream.

Made with Mica, a natural mineral that gives skin a luminosity that seems to come from within, while Silica controls oil so skin stays shine-fee all day.

Suggested Retail, $30

EMMA Mineral Veil

EMMA Prep Kit

Complexion perfection every time.  The kit includes EMMA Pure Micellar Cleansing Water, EMMA Concealer and EMMA Mineral Veil.

Suggested Retail, $60

EMMA Prep Kit

Emma Face


Your face is where people look first. EMMA New York helps you create complexion perfection for a great first impression.


Blends away imperfections, lines and wrinkles for a uniform and flawless makeup finish while protecting your skin from the harsh environmental elements that cause aging. 

Apply to clean skin using fingertips.  Can be used alone or followed with foundation. EMMA BB Cream can be applied over your favorite SPF formulation.

Aloe Vera acts to hydrate and heal your skin, while Arnica Flower extract soothes and reduces skin inflammation and redness. Powerful antioxidants Green Tea Leaf and Vitamin E help protect skin from the environment, while also warding off signs of aging. Citric Acid boosts cell turnover and, anti-aging ingredient Vitamin A, reduces wrinkles and pore size. Diamond powder is a luxury ingredient that adds instant sparkle to a dull complexion. Titanium dioxide protects skin naturally from harmful ultraviolet light.

Suggested Retail, $35

EMMA Sheer Light Foundation

Camouflages pigmentation, fine lines and other flaws, while pores and imperfections are minimized. The result is weightless all day perfection. Natural ingredients, Aloe Vera and Vitamin E nourish and protect skin against damaging environmental factors and help prevent premature aging. 

Use a foundation brush or fingertip to sweep the foundation onto skin in a light upwards and outwards motion. Start at the center of your face and blend outward to achieve a natural and uniform finish.

Fortified with Aloe Vera to moisturize and nourish skin, while powerful antioxidants, Olive Fruit extract and Vitamin E, help keep skin plump, smooth and youthful. 

Suggested Retail, $35

Emma EyesEYES

Your eyes are said to be the window to your soul and are all part of your first impression.  EMMA New York gives you the tools to create sexy, sultry, natural, smoky, or cat eyes so your first impression is memorable.

EMMA Mascara Black

Keeps lashes healthy and strong while instantly boosting thickness and length. Lashes are enhanced and eyes are dramatically defined.

Apply the wand against the base of your lashes then wiggle it as you gently sweep upward to the lash tip. Repeat until desired look is achieved.

Infused with naturally nourishing Olive Oil, Avocado Oil and Argan Oil, moisturizes and conditions lashes to keep them looking healthy and strong. Natural Beta Carotene and Aloe Vera protect lashes and help promote growth.

Suggested Retail, $19

EMMA Mascara Black 

EMMA Eyeshadow

Made with natural mineral pigments to give eyes rich, beautiful long-lasting color. From subtle, daytime-friendly shades with natural-looking sheen, to dramatic deep shades for captivating smoky eyes. 

For best results start with a neutral shade over lids. Next, apply a darker shade in the crease and blend outward. Blend the two colors together.

For added highlight, apply a shimmering light shade at the inner corners of the eyes and under the brows, blending so the look is seamless. 

Suggested Retail, $18

EMMA Smooth Eyeliner

With a rich mineral color payoff eyeliner glides on easily without pulling at the delicate skin around the eyes. Add plenty of subtle sophistication and a stylish look that’s perfect for daytime. 

Apply liner at the base of lashes. Use the precision brush to blend and smooth the line to create a natural, soft look. 

Contains natural mineral pigments for beautiful color payoff and Vitamin A and E to nourish and protect the delicate eyelid skin. 

Suggested Retail, $19

EMMA Brow Definer

Creates naturally shapely brows. Its precise pencil and attached brush provide all you need to shape and groom brows.

Shapes, combs and fills in brows smoothly and evenly for a symmetrical, natural shape, that lasts all day. 

Apply pencil with soft feather strokes to shape, define and thicken brows. Follow with the blending brush to soften pencil lines and create a natural looking shape.

Suggested Retail, $19

EMMA Brow Definer

EMMA Palettes

Four eyeshadow shades and a complementary blush in highly wearable shades. 

Portable, this day-friendly multi-tasking palette gives eyes subtle definition and cheeks a hint of healthy color for a bright and radiant everyday look. 

Apply lighter shades over lids then add beautiful definition by blending darker shades into the crease.  Sweep a small amount of blush onto the apples of the cheeks, blending up towards the hairline. 

Suggested Retail, $40

Emma Cheeks


EMMA Blush

The color of your cheeks give you a healthy, youthful glow.  Less is more to make sure the effect is what you need.

Suggested Retail, $19

Emma Lips


Your lips are the exclamation point to your look.  They can be subtle and nude or demand attention with RED.

EMMA Lip Gloss

Infused with Aloe Vera and Vitamin E to nourish, hydrate and protect your lips, and give them the perfect amount of shine and color. 

The lip gloss adds depth and extra shine.

Apply directly to bare lips to hydrate and protect your lips while adding the perfect shine 

Suggested Retail, $18

EMMA Lipstick

Long-lasting and naturally based.  The slanted tip ensures easy, fuss-free application, while the chic, slim-line case makes it a handbag must-have. Fortified with natural ingredients, moisturizes and protects lips to make them look and feel soft, plump and conditioned throughout the day. 

Apply directly to lips using the slanted tip. For more color payoff, blot the first coat with one-ply of tissue, then apply a second coat of lipstick.

Suggested Retail, $19

Emma Kits

EMMA Beauty Collections