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James Perse Spring 2...

James Pearse Spring 2021 Has Arrived   The mood is luxury casual with cotton, jersey, cashmere, suede and faux fur. See their curated collection with Women’s Taupe Tones and Men’s Camo Collection.   James Perse Women’s Taupe Tones   James Perse Technical Jersey Ribbed Muscle Tank, $95 Bound crew neckline and armholes in self-fabric. Clean […]

James Perse Spring 2...

James Perse Spring 2019 New Arrivals Feature Banner

James Perse Spring 2019 Collection Now Available James Perse Spring Collection Now Available for Women and Men. Using Cashmere, Cotton, Linen with classic designs gives an effortless California Casual look. Whether spending the day at the beach, out and about or taking it easy at home, make yourself as comfortable as possible. Women’s Collection James […]

James Perse Summer 2...

James Perse Summer 2018 Feature

James Perse Summer 2018 New Arrivals The California Casual Lifestyle is yours with James Perse Summer 2018 New Arrivals. Just in time for BBQ’s with friends, beach bonfires and hanging at the pool. Cool collections for women and men make your summer perfect. Women’s Summer 2018 New Arrivals: James Perse Canvas Linen Short, $165 Canvas […]

James Perse Modern R...

James Perse Modern Ranch Feature

James Perse Modern Ranch Collection Materials of crepe jersey, cotton, plaids, Egyptian cotton, distressed cotton and linen define the James Perse Modern Ranch Collection. Design styles are flattering and allow movement to work – style and comfort. This is not your typical “Ranch Hand” – nothing at James Perse is typical. This new collection stays […]

James Perse Summer 2...

James Perse Summer 2017

James Perse Summer 2017 New Arrivals It’s all about the details with James Perse Summer 2017 New Arrivals. The fabrications of nylon, linen, cotton are standards to expect. The details are in the design with finishes, grosgrain accents, hidden pockets and contrasting colors. The men’s front zip polo is a beautiful cotton linen blend using […]

James Perse Spring 2...

    James Perse Spring 2017 Collection       Inspired by surf that imploded into California during the 1960’s and 1970’s, the James Perse Spring 2017 Collection represents the culture and attitude through graphics, stripes and muted color fades. The collection is relaxed with cotton, linen and jersey maintaining its aesthetic of luxe California Casual. […]

James Perse Spring 2...

  James Perse Spring 2017 New Arrivals     Winter continues to march across the continent with torrential rains in the Pacific Northwest, frigid cold in the middle of the country, balmy in the south and rain in the Northeast – Southern California is clear and sunny around 65 degrees. Weather, beaches the lure of […]

SUEDE Luxurious Sump...

Suede Luxurious Sumptuous

    SUEDE Luxurious Sumptuous       SPRING FASHIONS WITH SUEDE   Suede is a form of leather with a fine velvet napped finish and is widely used in fashion for shoes, handbags, jackets and dresses. The velvet nap finish makes Suede Luxurious Sumptuous.     SPRING FASHIONS WITH SUEDE   Suede is a […]

Saks Fifth Avenue Fr...

Saks Fifth Avenue Friends Family Event

  Saks Fifth Avenue Friends Family Event   The event is here – Saks Fifth Avenue says thank you and passes on to you savings on your purchases. Now is the time to buy the handbag, shoes, or beauty item that has caught your attention!    This is another great way to power through your […]

Mackage Prestige Out...

Mackage Prestige Outerwear Feature

    Mackage Prestige Outerwear   Founded in 1999 by Eran Elfassy and Elisa Dahan with the philosophy that outerwear is an essential element of fashion. Weather demands outerwear, coats and jackets are not just an accessory to your outfit – it IS the outfit. Mackage Prestige Outerwear collections are sexy using detailed tailoring, puffy […]

James Perse Los Ange...

    James Perse Los Angeles Winter 2016     October is 9 days away, the days are shorter, temperatures dropping fall is here and winter is coming. The James Perse Los Angeles Winter 2016 Collections are here and are the perfect looks for those ski weekends and vacations.     The collection wraps you […]

The Iconic Polo Shir...

The Iconic Polo Shirt Launched in 1972 in 24 colors, the original polo shirt is destined to become a classic, an icon. During the same time, Ralph Lauren’s career is taking off as he presented his first Ralph Lauren Women’s Collection. The Ralph Lauren Boutique on Rodeo Drive has been open for a year and […]

New Additions James ...

    New Additions James Perse Fall 2016 Collections   The California casual lifestyle is best represented by James Perse Los Angeles. New additions to the James Perse Fall 2016 collections continue with clean lines, soft fabrics and muted tones. You can definitely imagine yourself in a beach house or the mountains during the cold […]

James Perse Los Ange...

James Perse Fall 2016

JAMES PERSE Los Angeles Men’s Fall 2016 Collection The epitome of California Casual the James Perse Los Angeles Men’s Fall 2016 Collection continues to deliver with style, comfort and luxury.  We present our favorite collections here for you.     Men’s Look 1 Yosemite Water Repellent Field Jacket, $475 Water repellent field jacket lined with Lightweight […]



JAMES PERSE Los Angeles, Modernized Basics Launched in the mid-nineties, JAMES PERSE Los Angeles is ultra luxe and casual comfort depicting the California Lifestyle at its finest. High quality cotton, linen and cashmere create timeless basics that will be with you forever.  The Spring 2016 Collection does not disappoint and stays true to the brand […]



Y-3 Collaboration between designer Yohji Yamamoto and Adidas – the result a brand that is not only elegant and chic but crosses generations.  Functional, clean lines, edgey and offering you an alternative. The logo “Y-3”, where the “Y” represents the designer Yohji Yamamoto, the “3” represents the three signature stripes of Adidas and the “-“ […]

Spring Break

Spring Break Feature

Spring Break 2016 Seems like we just finished Holiday and now we are in the midst of Spring Break!  Time certainly does fly.  The first 3 months of this year have been difficult and will discuss at another time. Women’s Swimwear What is interesting to see is how what started out as a college event, […]

New York Fashion Wee...

New York Fashion Week FW2016

New York Fashion Week Fashion Week in New York has come and gone.  The catwalks are dismantled, the fashionistas are inspired, the retailers are forecasting.  Editors continue to sort through it all bringing you their favorites and spot trends. The biggest trend is red lips continue to pervail.  Red Lips were it for Fall 2015 […]

Resort Fashion

Sunglasses and Flip Flops on the Beach

Understanding Resort Fashion The whole concept of “Resort Fashion” always escaped me.  Creating an entire collection around vacation was odd since you already have a spring collection.  Seeing the advertisements during December and January was just odd.  This realization dawns on me during High School and College. Life continues happening, college graduation and the first big […]

Modern Luxury


The Gift of PRADA We are in full swing for the gift giving season.  There is not a fashionista out there that would love to get anything PRADA! Well, we arranged many of the favorite styles in one place to make it easy for you.  Click below and find that perfect gift and go ahead and […]


RAW Soul

Conscious of It’s Surroundings “I thought they just had cool clothes for hipsters and hipster wannabes.”  Ever find yourself quoting yourself, it just happened.  Started out a few days with an idea to show some clothes that are cool, have edge – show a point of view.  What should have taken a couple of hours […]


One of the Most Influential Designers of the 20th Century Yves Saint Laurent born August 1936 and died June 1, 2008, was a French fashion designer, pioneer, visionary, risk taker and revolutionary. He is credited for rescuing the house of Dior from ruin in 1957 at the age of 21 with the introduction of the […]



classic and urban Barbour is best known for its iconic waxed jackets, and holds Royal Warrants from HM Queen Elizabeth II, HRH The Duke of Edinburgh and HRH The Prince of Wales. founded in 1894, Barbour built their business by supplying ship owners, builders and seamen with the Beacon brand oilskin coats, providing protection from […]


James Perse Collection California Lifestyle

california lifestyle ask anyone on the street, in your office, on the bus, at school, sitting next to you: “what did you think california would be like BEFORE you moved here?” if you don’t live here, then ask the same pool of people: “what do you think california is like to live?” these were my […]

make the commitment

workout gear

you control your own destiny you decide when to go to bed, what to wear, where to eat; essentially you make all your decisions. its time to make the decision again to get fit for life. don’t be a bystander anymore, participate in what is happening all around you. have no regrets and live every […]

keep moving

keep moving

starting again i can hear the rolling eyes, sighs and murmurs of “what expensive products is he telling us about today?” none – my promise is to keep it balanced and to show you ways to get a look at a more affordable price. but today is something else. staying fit for life is how […]

armani celebrates

armani logo

elegance & style  if you ask anyone within fashion and beauty about armani, you can bet that either elegance or style will be used in the description. the characteristic clean lines, form fitting but tastefully with amazing fabrics and colors. all of this has translated into the beauty and fragrances. there is a definite synergy […]


gucci logo

GUCCI, Resilience is Sexy GUCCI founded in 1921 by Guccio Gucci in Florence Italy. In 2009 GUCCI ascended into the “top global 100 brands” according to Business Week magazine. They have achieved this through distribution in upscale department stores and 278 GUCCI operated stores. In 2013, GUCCI made it into the Forbes list of most valuable brands. GUCCI started out […]

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