MAC The Ultimate Color Authority

 

Launched in March 1984 by Frank Toskan, Makeup Artist / Photographer and Frank Angelo, Salon Owner both in Toronto. Frustrated by the inadequate color selections offered in the cosmetics arena – they created their own, MAC The Ultimate Color Authority is what they have become.

 

 

Originally they sold the products from the salon to professionals. They grew by word of mouth before any kind of social channel was around. They started to get magazine credits and in come the beauty editors to get their products.

 

MAC The Ultimate Color Authority MAC Retro Matte Lipstick Ruby Woo, $17

 

With professional makeup artists manning the counter, sales continued to grow. The most popular lipstick shade was a Matte Red that coincidentally Madonna wore in a photo shoot. The rest is really unbelievable how the brand took off and turned the industry up side down. The finely formulated products is how they established themselves as the authority.

 

 

MAC The Ultimate Color Authority

 

 

MAC embraces everyone, and believes your individuality is your best asset. They are socially conscious and in 1994 lauched Viva Glam Lipstick donating proceeds to HIV / AIDS organizations via the MAC AIDS Fund. They have raised over $400 million to date in the fight.

 

MAC continues to push boundaries and is the world’s leading beauty trendsetter.

 

Here is a small sampling of the iconic lipstick – how they became famous!

 

MAC Retro Matte Lipstick, $17

Category leader and the iconic must have product that brought MAC to the forefront. These products are formulated to shade, define and showcase your lips. There are huncreds of shades, hues and high-fashion textures straight from the runway. Intense color, longwearing completely matte finish. Ruby Woo

 

 

MAC Matte Lipstick, $17

Category leader and the iconic must have product that brought MAC to the forefront. These products are formulated to shade, define and showcase your lips. There are huncreds of shades, hues and high-fashion textures straight from the runway. Creamy and rich with high intense color and a no shine matte finish.

Colors: Sin, Studded Kiss, Antique Velvet, Russian Red, Chili, Lady Danger, Diva, D for Danger, Persistance, Velvet Teddy, Stone, Naturally Transformed, Taupe, Tropic Tonic

 

MAC Lustre Lipstick, $17

Category leader and the iconic must have product that brought MAC to the forefront. These products are formulated to shade, define and showcase your lips. There are huncreds of shades, hues and high-fashion textures straight from the runway. Lightweight, easy glide, sheer to medium buildable coverage with lustrous finish.

Colors: Spice it Up, Lady Bug, Cockney, Lustering, Giddy, Shy Shine, Tangerine Dream, Touch, Capricious, Jubiliee, Sweetie, Lipblossom

 

MAC Amplified Creme Lipstick, $17

Category leader and the iconic must have product that brought MAC to the forefront. These products are formulated to shade, define and showcase your lips. There are huncreds of shades, hues and high-fashion textures straight from the runway. Creamy, smooth glide, bold color, full coverage and semi-lustrous fiish.

Colors: Dark Side, Dubonnet, Vegas Volt, Morange, Neon Orange, Chatterbox, Full Fuchsia, Show Orchid, Half N Half, Blankety

 

MAC Cremesheen Lipstick, $17

Category leader and the iconic must have product that brought MAC to the forefront. These products are formulated to shade, define and showcase your lips. There are huncreds of shades, hues and high-fashion textures straight from the runway. A creamy lipstick infused with pearlized pigments and a moisturizing serum blend.

Colors: Brave Red, Dare You, Dozen Carnations, Party Line, Sweet Sakura, Fanfare, Speak Louder, Star Magnolia, Creme D Nude, Creme In Your Coffee, Hang Up, Obi Orange, Ravishing, Pickled Plum

 

MAC Frost Lipstick, $17

Category leader and the iconic must have product that brought MAC to the forefront. These products are formulated to shade, define and showcase your lips. There are huncreds of shades, hues and high-fashion textures straight from the runway. Smooth medium buildable coverage with high pearl lustrous finish.

Colors: Bombshell, New York Apple, Fresh Moroccan, O, Bronze Shimmer, Fetish, Meltdown, Fabby